This review of the Romanian IT market considers the hardware goods market, the software and the telecom.
The IT segment had the biggest increase (25%) among the long term usage goods markets in 2011, according to a study of GFK Temax Romania.
Laptops represented more than half of the sales.
Tablets, a new and attractive product, also registered high increase rates.
Mobile phones sales increased with 17.8%, among which 25% were smartphones.
The electronics segment increased with 8.6% thanks to continuous promotions and the low market penetration of the products.
The photo market was 17.4% bigger, especially in compact camera and DSL camera segments.
The telecom market in Romania and, in East Europe is a lot smaller than in western countries.
As a consequence, this segment that is growing globally with 2-3% per year has big evolution opportunities in this region.
Software services are the biggest segment in the Romanian IT market.
Companies are still focusing on core business instead of IT, keeping their investments mostly in the support and maintenance areas, but more and more companies are migrating to cloud computing, cutting down their expenses.
There are three major global trends: cloud and Software as a Service, B-2-B (business to business) Applications and mobility. Romania is following these trends.
The Romanian economy is facing the development of new business models and specialization of services.
Romanian software companies are rather focusing on exporting their services.
The IT outsourcing is a very large segment (around 60%) of the Romanian IT industry.
Romania, as the most of the Eastern Europe, has some key advantages regarding IT outsourcing and software development:
- low costs (comparable with the costs of Chinese IT outsourcing services)
- low taxes that encourage the IT industry
- new economical/business models, that push the diversification and specialization of services
- skilled professionals
On midterm (2015-2016), if Romanian economical climate is getting better, the expectations for the IT market are favorable.